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Saudi Arabia’s NOMU Secures $5 Million For Expansion Plans

The FoodTech startup will use the capital to enter new markets across the MENA region and, eventually, Pakistan and Sub-Saharan Africa.



saudi arabia's nomu secures $5 million for expansion plans

NOMU, the Saudi Arabian food technology startup, has raised $5 million in seed funding that will allow the company to expand further into the Middle East and across North Africa, reaching over 50 cities by 2025.

The Riyadh-based startup received investments from DIV Capital, Core Vision, Shurfah, and Purity for Information Technology. As well as investing in new technology, NOMU will use the funding to grow its business-to-business services across the MENA region’s hotel, restaurant, and cafe sectors.

“NOMU is committed to revolutionizing the FoodTech supply chain, providing greater convenience and efficiency for businesses in the Mena region,” explained Shehab Mokhtar, co-founder, and chief executive of NOMU.

Shehab Mokhtar established NOMU in 2022 alongside Yassir El Ismaili, Salman Attieh, and Ahmed Eldemerdash. The NOMU platform helps to streamline food industry inventory sourcing, financing, storage, and delivery, helping hotels and restaurants run more efficiently. The startup has also launched an app for families to purchase groceries.

So far, NOMU has partnered with key players such as Savola and Procter & Gamble and recorded 10x revenue growth over the last 12 months.

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The company’s success comes at a time when Saudi Arabia is pushing itself as a global hub for emerging technology as part of its grand “Vision 2030” program. The Kingdom was the second-most funded MENA country after the UAE last year, attracting nearly $1 billion in investments as the government attempts to pivot the economy away from its reliance on the oil industry.

Although FinTech was the “industry of choice” for angel investors in Saudi Arabia last year, food and beverage startups like NOMU accounted for the second-most funded industry, raising a substantial $187 million.


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UAE’s du Teams With Huawei For Net-Zero Telecom Services

The telecommunications company aims to promote sustainable development across the region.



uae's du teams with huawei for net-zero telecom services

du, one of the UAE’s major telecom providers, is boosting its efforts to help the Emirate towards a low-carbon future. The company aims to upgrade its diesel generator sites in remote communities and has ambitious plans to achieve net zero in collaboration with Chinese tech giant Huawei.

The primary goal for du is to reduce reliance on diesel generators, which in turn will cut down on maintenance costs and lower fuel consumption. Over 300 remote sites will be upgraded to advanced hybrid power solutions, lowering the company’s carbon footprint while improving efficiency and network coverage. Huawei’s hybrid generators include state-of-the-art lithium batteries and will reduce carbon emissions by over 10,000 tons – the equivalent of planting 500,000 trees per year.

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“This initiative not only lowers our carbon footprint but also ensures the delivery of more eco-friendly and sustainable services to communities in even the most remote desert regions,” explained Saleem AlBlooshi, chief technology officer at du. “Our unwavering commitment to environmental responsibility reflects our determination to contribute to a greener and more sustainable future for all”.

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