Hala, Dubai’s e-hailing platform launched in 2019, now accounts for over 30% of total taxi trips, with users booking their journeys directly from the Careem app.

Now, the company’s drivers will also benefit from Careem Pay, with a new feature allowing them to expedite more frequent payments of their tips and bonuses. The digital wallet will be gradually rolled out to every Hala Captain (driver), with over 17,000 benefiting from twice-weekly payments by the end of July.

Careem integration allows easier management of expenses, a simple way to recharge mobile plans, and enables drivers to transfer money directly to any bank account within the app in a single click or screen tap. In addition, as 70% of Hala’s drivers are of Pakistani origin, they will also benefit from improved exchange rates when sending money back to Pakistani-based bank accounts.

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“At Hala, we are deeply committed to the well-being of our captains as we work to build a people-first culture. We have thus decided to launch this initiative for captains to be able to receive remuneration more frequently and with ease,” explained Khaled Nuseibeh, Chief Executive Officer at Hala, adding: “We are working with our partners to expand the remit further to ensure we are catering to everyone equally”.

As Dubai’s plans to modernize and improve its transport infrastructure continue at breakneck speed, the Road and Transport Authority (RTA) recently unveiled a plan to phase out conventional street-hailing of taxis in favor of e-hailing services — a move that’s sure to improve Hala’s fortunes over the coming years.